About Us

In our lives, there are few experiences that so quickly and easily provide the feelings of joy and freedom.

That daunting feeling when you’re face to face with a large hill.

The feeling of accomplishment and happiness as you overcome and speed downhill.

Moments of togetherness you experience riding with a partner, friend, or loved one.

No schedules, no business calls, no interruptions.

Just you, your bike, and the open road.

This is living, pure and simple.

To inspire everyone towards joy by breaking life's routine with advanced electric bikes and innovative technologies.

To become a world-leading organization, empowering every user with reliable eco-friendly transportation solutions.

Riding an eBike means reconnection to us at URBRICA. Reconnection between a rider, community, life, and joy.

Reconnecting to those happy moments riding a bike provides memorable experiences with family and friends, a break from monotonous routines, and an ode to simpler times.